08/04/2014
Inspiring the next generation of women?
Recently I came across a TED (Technology, Entertainment and Design) talk about a young engineer. TED, since their inception in 1984, have produced hundreds of events and short videos under the strap line “ideas worth spreading”.
I was particularly intrigued by the young woman’s tenacity and patience in following through her idea to inspire the next generation of young girls to become engineers – a professional that has traditionally been male-dominated.
Despite setbacks and being told there was no market for a toy targeted at girls to teach spatial awareness and engineering skills, she has achieved it and has set up a company called GoldieBlox. Just a pity the toys are mostly in pink!
Take a look at her story here.