Leadership For The Future


Inspiring the next generation of women?

Recently I came across a TED (Technology, Entertainment and Design) talk about a young engineer.  TED, since their inception in 1984, have produced hundreds of events and short videos under the strap line “ideas worth spreading”.

I was particularly intrigued by the young woman’s tenacity and patience in following through her idea to inspire the next generation of young girls to become engineers – a professional that has traditionally been male-dominated.

Despite setbacks and being told there was no market for a toy targeted at girls to teach spatial awareness and engineering skills, she has achieved it and has set up a company called GoldieBlox.  Just a pity the toys are mostly in pink!

Take a look at her story here.